The Perceived Value of Products Create from Natural Waste Materials and Differences in Perception of Demographic Groups by Generational Theory

The objectives of this research are 1) to analyze the characteristics of the sample group's perception of the value of products created from waste natural materials and 2) to analyze differences in the perceived value of products created from waste natural materials between the sample groups according to generational theory. The population in the research was a group of people interested in handicrafts and home decoration products born from 1946 - 2010. The sample group consisted of 400 people, selected by quota sampling, divided into 4 groups by generational theory with 100 people per generation. The research tools were 1) the 7-rating scale of the perceived value questionnaire, and 2) the works created from waste natural materials as a stimulus. Data analysis used descriptive statistics, frequency, percentage, mean and standard deviation, and statistical tests 1) Factor analysis and 2) Analysis of Variance. This research found that 1) the perception of value of products created from waste natural materials among the sample group had the highest overall perception of value. Products are not devalued by perception, and 2) The sample group determined according to generational theory has a significantly different perception of the value of products created from natural waste materials. Generation Z has the highest overall perceived value, followed by Generation Y, Generation B, and Generation X.