Research on Performance Appraisal System of Sales Staff in X Company

In the era of knowledge economy, talent is the core of enterprises to gain competitive advantage, and performance management is the core of human resource management. How to improve the quality of human resources in enterprises, the most critical link is effective performance appraisal. This paper takes the performance appraisal of sales staff in X company as the research theme, analyzes the present situation and problems of performance appraisal of sales staff in X company through interviews and literature analysis, and puts forward some suggestions from the perspectives of performance appraisal index formulation, performance appraisal implementation process and performance appraisal result feedback by using professional theoretical knowledge combined with the actual situation of the enterprise, aiming at designing a reasonable and efficient performance appraisal system for sales staff in X company, and also hoping to provide some reference value for related enterprises.