ESG-based investment portfolio construction——a case study based on key companies

With the increasing importance of sustainable practices, global regulation and markets are constantly driving changes in business policies. ESG (Environmental, Social, and Governance) investments are increasingly becoming a critical factor in assessing businesses' medium - and long-term risks and returns. This article delves into investment portfolio-building strategies based on ESG (Environmental, Social, and Governance) and demonstrates their application in investment practice through case studies of critical companies. The article first emphasizes the importance of sustainable practices in global regulation and markets. It points out that ESG investment has become a critical factor in evaluating enterprises' medium - and long-term risks and returns. Subsequently, a detailed analysis of the ESG performance of companies such as NVIDIA, Coca-Cola, and Meta was conducted using strategic tools such as SWOT analysis and Porter's Five Forces model. Based on the macroeconomic background and market dynamics, the article constructs an investment portfolio that includes the stocks of these companies and explores strategies for risk control and return optimization. Ultimately, the article points out that despite facing market volatility and uncertainty, ESG investment provides investors new opportunities and perspectives.