Marketing Strategy Analysis of Three-dimensional Attitude and Angle Measuring Instrument

With long-standing defects in China's technology of the measuring instrument, there are many gaps in the market of measuring instruments. Under this background, as a tiny three-dimensional attitude angle measuring instrument based on a lens array, the three-dimensional attitude angle measuring instrument fills the drawbacks of many measuring instruments on the market. However, this product has not been put into the market on a large scale at present. Thus, it is critical to push this instrument into the market with suitable marketing methods. Firstly, this paper makes a concrete analysis of the instrument market. Then the possible problems of the three-dimensional attitude angle measuring instrument after entering the market are analyzed. On this basis, a solution is provided and the exclusive marketing strategy of a three-dimensional attitude angle measuring instrument is proposed.

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Publication Details

Journal
Advances in Economics and Management Research
Published
2024-10-28
DOI
https://doi.org/10.56028/aemr.12.1.156.2024
Primary Topic
Technology Assessment and Management
Type
article
Field-Weighted Citation Impact
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Marketing Strategy Analysis of Three-dimensional Attitude and Angle Measuring Instrument

H. R. Qi, Yijie Lu, Jun Sheng, Jinjin Zhang et al.
Advances in Economics and Management Research
Technology Assessment and Management
article

Marketing Strategy Analysis of Three-dimensional Attitude and Angle Measuring Instrument

H. R. Qi, Yijie Lu, Jun Sheng, Jinjin Zhang, Binghong Shi
article en

Abstract

With long-standing defects in China's technology of the measuring instrument, there are many gaps in the market of measuring instruments. Under this background, as a tiny three-dimensional attitude angle measuring instrument based on a lens array, the three-dimensional attitude angle measuring instrument fills the drawbacks of many measuring instruments on the market. However, this product has not been put into the market on a large scale at present. Thus, it is critical to push this instrument into the market with suitable marketing methods. Firstly, this paper makes a concrete analysis of the instrument market. Then the possible problems of the three-dimensional attitude angle measuring instrument after entering the market are analyzed. On this basis, a solution is provided and the exclusive marketing strategy of a three-dimensional attitude angle measuring instrument is proposed.

Advances in Economics and Management ResearchVol. 12(1)
Industry, innovation and infrastructure
Openalex Percentile: Top 70%
Technology Assessment and Management
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