Marketing Strategy Analysis of Three-dimensional Attitude and Angle Measuring Instrument
With long-standing defects in China's technology of the measuring instrument, there are many gaps in the market of measuring instruments. Under this background, as a tiny three-dimensional attitude angle measuring instrument based on a lens array, the three-dimensional attitude angle measuring instrument fills the drawbacks of many measuring instruments on the market. However, this product has not been put into the market on a large scale at present. Thus, it is critical to push this instrument into the market with suitable marketing methods. Firstly, this paper makes a concrete analysis of the instrument market. Then the possible problems of the three-dimensional attitude angle measuring instrument after entering the market are analyzed. On this basis, a solution is provided and the exclusive marketing strategy of a three-dimensional attitude angle measuring instrument is proposed.
Authors
- H. R. Qi
- Yijie Lu (ORCID: https://orcid.org/0000-0002-0192-5270)
- Jun Sheng (ORCID: https://orcid.org/0000-0002-8433-1864)
- Jinjin Zhang (ORCID: https://orcid.org/0000-0002-4414-866X)
- Binghong Shi
Publication Details
- Journal
- Advances in Economics and Management Research
- Published
- 2024-10-28
- DOI
- https://doi.org/10.56028/aemr.12.1.156.2024
- Primary Topic
- Technology Assessment and Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00