Media panic: A study on the diffusion process and public opinion dynamics of bankruptcy news in the post-truth era of Britain

The news of bankruptcy in the UK in 2024 spread on social media platforms, causing a public opinion storm. This study traces the occurrence and development process of bankruptcy news in the UK and believes that news of bankruptcies in major cities and businesses are stacked on top of each other, jointly affecting the subjective perception of the audience towards the news. As a result, the dissemination of bankruptcy news in the UK has gained huge traffic. This article analyzes the dissemination process of bankruptcy news in the UK and argues that in the post-truth era, the spread of bankruptcy news in the UK cannot be separated from the subjective truth acquisition of the audience. The important driving factor in developing public opinion is the construction of audience trust and authenticity. The main significance of this study is to elucidate the connection between media panic and news authenticity in the study of bankruptcy news in the UK and to focus on exploring the diffusion and dissemination of news from the perspective of news authenticity in the post-truth era, analyzing the profound significance behind it.