Exploring the Cultural and Commercial Industry in Danzhai County —— Boosting Strategy and Analysis

On April 24, 2019, the Guizhou Provincial People's Government officially approved Danzhai County to withdraw from the poverty-stricken counties. Through the commercial construction of enterprises and the support of local government, Danzhai County has been upgraded to a national rural tourism demonstration county. Theoretically, the cultural and commercial strategies and economic means currently implemented in Danzhai County play an obvious role in boosting local development, but in practice, the cultural propaganda and high-quality economic development in Danzhai need further study. Therefore, this paper takes Danzhai County's commercial boosting strategy in culture and the social responsibility undertaken by enterprises as the research object, analyzes the promotion of Danzhai cultural business strategy for high-quality economic development, selects Miaozhai Cultural District in Danzhai County as a sample, establishes SWOT, PEST and POTTER FIVE FORCES business model, then puts forward relevant business strategies and suggestions, and selects Danzhai Town which established by Wanda Group and Maotai Group as samples to describe the CSR-related construction carried out by local enterprises. In a broad sense, this paper explores the influence of Danzhai’s cultural and commercial boosting strategy and corporate social responsibility on the sustainable development of the local economy. The results show that: 1) the boosting strategy of the cultural and commercial industry in Danzhai County has made a positive contribution to the sustainable development of the local economy; 2) The cultural and commercial industry boosting projects created by enterprises in performing their corporate social responsibilities in Danzhai have played a significant role in promoting local economic development. Finally, explain the limits.