Investigation of the factors influencing residents' willingness to pay for knowledge——Take Nanchang city as an example

In the era of information explosion, people's own literacy in recognizing knowledge and the speed of searching for knowledge are seriously unequal to the speed of information turnover, which leads to the formation of knowledge anxiety. In this context, a mode of knowledge dissemination centered on the value of content and willingness to pay has emerged, i.e. knowledge payment. So, does knowledge anxiety have an impact on knowledge payment, what kind of attitude do modern people hold towards knowledge payment, what are the key factors that can influence consumers' satisfaction and willingness to pay for knowledge, and what is the target group of knowledge payment? Therefore, this paper takes the residents of Nanchang City as the survey object, and launches a market survey on knowledge payment.