Analysis of Online Tourism Market Based on SCP Paradigm Analysis Framework——Taking OTA companies such as Ctrip as an example

As a crucial strategic industry in China, tourism exhibits significant industrial linkages that effectively stimulate domestic demand, alleviate employment pressures, and foster the enhancement of regional industrial structures. Moreover, the swift expansion of Online Travel Agency (OTA) companies in China has led to online travel applications increasingly being favored by consumers for their travel needs. This article examines the market performance of online tourism entities in China, focusing on the three-tiered price differentiation model.