The Impact of Urban Culture on Residents' Online Consumption: Evidence from China

The study explores the impact of urban culture on residents' online consumption behavior in China. Utilizing big data technology, the research collects and integrates multidimensional data, including consumer behavior and e-commerce platform information, to gain a comprehensive understanding of high-quality online consumption patterns and motivations. By combining qualitative and quantitative methods and conducting case studies across multiple cities, the paper delves into how different urban cultural system characteristics influence online consumption behavior. The findings provide valuable insights into the relationship between urban culture and digital consumption, contributing to a deeper understanding of contemporary consumer dynamics in China.