NTRODUCTION OF ADVANCED TECHNOLOGIES AS A STRATEGY TO INCREASE COWS' DAIRY PRODUCTIVITY

The purpose of research is to study innovative technologies for milk production in the Krasnodar Region. An analysis was aimed at developing young animals and milk productivity of Holstein cows in 2021, and the economic efficiency of the introduction of innovative technologies was also derived. The initial indicators of milk productivity of cows were taken in 2019–2021 when keeping and feeding cows according to traditional technology. Further, in 2021, elements of innovative technologies were introduced: SKPRS (TMR Tracker), DF 1300 ventilation system, group drinking system, Texas Gate. When using these technologies in 2021, the milk productivity of cows was taken into account. Each of the introduced technologies had a positive effect on the animals: the DF 1300 ventilation system reduced the thermal stress factor; group drinkers WT7, WT10 and WT12 increased sanitary safety and were relevant in the postpartum state of calving cows; integrated management of feeding made it possible to reduce the labor intensity of work with feed, almost completely remove the human factor, which led to an increase in milk production per 1 kg of feed; the replacement of the gates with the Texas gate facilitated the work of the farm's technical personnel on vehicles at the intersections of the cattle passes with the feed table. The average milk yield per lactation in 2021 compared to 2019 increased by 9.3 %, the cost of 1 kg of milk decreased by 14.85%, the selling price of milk increased by 19.3 %, production costs increased slightly, revenue from sales increased by 34.6 %, net profit increased by 65.6 %. Revenue from the sale of milk amounted to 409,080 thousand rubles, profit amounted to 87,539 thousand rubles, net profit – 87,539 thousand rubles, production costs – 249,494 thousand rubles, profitability – 35.1 %. The profitability level in 2019 was at the level of 22.2 %, in 2021 – 35.1 %, the difference was 58.1 %.