Secondary nomination as a means of creating the image of the enemy (based on the material of the online resource)

In the context of the Russian-Ukrainian war, the media play a significant role, firstly, by disseminating information promptly, and secondly, by actively influencing the minds and emotions of readers/listeners and thus shaping public opinion. Various aspects of media development have been covered in the works of B.O. Kovalenko, T.A. Kots, M.I. Navlna, O.A. Styshov and others. Researchers, in particular, note that a feature of the language of the mass media is the constant replenishment of new means of expressive speech against the background of standard clichés. The study of the language of periodicals has always attracted the attention of scholars and has intensified significantly during the period of the full-scale Russian invasion of Ukraine. The discourse of the media during the period of Russian aggression against Ukraine has become an object of interest for such scholars as: S.Z. Bulyk-Verkhola, I.M. Kalynovska, E.K. Koliada, I.M. Koshman, etc. The development of scientific and technological progress has led to the fact that the print media are significantly inferior to the electronic media. Many newspapers (if not all) are now in electronic format, and online and blog news have emerged. The purpose of the article is to identify and study the secondary nomination of the Russian Federation, its inhabitants and its leader in the discourse of electronic media during the Russian-Ukrainian war. In the article the methods of linguistic observation and descriptive methods related to the study of the usual and occasional motivation of the secondary nomination are used. The electronic media form the information components of the image of Russia, its inhabitants and its leader. As a result of the study of the selected corpus of names, we conclude that secondary nominations and periphrastic descriptive phrases make political and informational texts more imaginative, expressive, emotional, evaluative, fresh, original, and allow for the most accurate expression of the author's vision of the facts and events, and make the material interesting and witty.) Negative semantics reflects disdain for the enemy, ridicules Russia's military power, motivates the public, and strengthens international support for Ukraine. Further research will focus on the coverage of the enemy image in regional media.