Social Media as an Effective Tool for Remote Services of Digital Libraries

The aim of the article is to reveal peculiarities of using social media (social networks, video hosting, etc.) as a modern toolkit of digital libraries in the context of the remote services development. Research methods. The methods of analysis and synthesis, logical, system-structural and comparative methods are applied, which contribute to systematising and generalising theoretical and methodological foundations of the remote services development of digital libraries; studying of popular practices of Ukrainian libraries in social media; identifying peculiarities of using different types of social media in library activities. The method of cognitive analysis is applied in order to highlight basic characteristics of social media as tools of remote services of digital libraries. Using the methods of deduction and generalisation contributes to the formulation of research conclusions. Scientific novelty. Features of applying various types of social media in library activity at the current stage are studied; the basic characteristics of social media as tools of remote services of digital libraries are clarified; the specifics of using social media (social networks, video hosting, podcasts, etc.) as a modern toolkit of digital libraries in the context of the development of remote services is clarified. The most effective types of social media in the context of the specifics of the remote services development of digital libraries in Ukraine are identified. Main conclusions. Having led to revolutionary changes in information and communication practice, social media becomes an integral part of library activity at the present stage. Social media provides libraries with an opportunity to engage users in multifaceted communication while promoting library services and resources beyond geographic boundaries and physical library spaces. Features of social media usage (social networks, video hosting, podcasts, etc.) as a modern toolkit of digital libraries in the context of the development of remote services are the following: promotion of services (notifications about news, relevant items from the collection and library events); connections with library users; provision of library programmes and services 24/7 regardless of territorial location; possibilities of creating corporate communication in order to improve the library service, etc.