Deskilling Beyond Labor: Platform Capitalism and Transformation of Market

This study explores the historical evolution of the division of labor, focusing on the labor processes and deskilling debates across different phases of capitalism. Beginning with the classical works of Adam Smith and Émile Durkheim, it delves into both sociological and economic dimensions. The rise of Taylorism and Fordism, marked by the increased analyticity of tasks and the mechanization of labor, contributed to a significant decline in workers' skills. In the era of platform capitalism, new business models and digital platforms are transforming production, distribution, exchange, and consumption processes. This study explores how the concept of deskilling may adapt to these shifts, while also considering the impact of platform capitalism on market structures and the notion of the liberal individual.