Driving sustainable supply chain performance through digital transformation: the role of information exchange and responsiveness

Rapid digitalization of work structure, programs and processes is reshaping industries and propelling every business to achieve its unwavering potential while strengthening its competitiveness across social, economic, and environmental dimensions. Against the backdrop of a rapidly advancing Industry 4.0 landscape in supply chain management, this study investigates the relationship between supply chain digitalization, information exchange, responsiveness and sustainable supply chain performance. For this purpose, a proposed research model focuses on analysing the direct effect among these constructs. The study employs a quantitative research method, collecting data from 234 respondents through a survey questionnaire. All the respondents were working professionals in the supply chain domain, and the data was analysed using structural equation modeling (SEM) and AMOS 21 software. The findings suggest that disruptive technologies like the Internet of Things (IoT), Artificial Intelligence (AI), blockchain, big data, etc., as part of supply chain digitalization, can assist an organization in achieving sustainable supply chain performance. The research’s findings on the interplay between supply chain digitalization, information exchange, responsiveness, and sustainable supply chain performance suggest strategic implications for organizations, emphasizing the need for technology adoption, enhanced operational efficiency, collaborative practices, and a focus on environmental and social responsibility.