Tourist attraction in the Banteay Srey District of Siem Reap Province after COVID-19

This study examines the tourist attractions in Banteay Srei District, Siem Reap Province, in the aftermath of the Covid-19 pandemic, focusing on three main objectives: (1) to analyze the tourist potential of the area, (2) to identify its unique attractions, and (3) to explore strategies for promoting its tourism potential. Utilizing a qualitative research approach, the study engaged five participants selected through judgemental sampling techniques. Data collected from interviews were analyzed using content analysis and narrative methods. The findings indicate that Banteay Srei District possesses significant potential to draw both national and international tourists. Key tourism assets include its geographical location, cultural resources, historical significance, natural beauty, human resources, traditional Khmer architecture, and landscape. Unique attractions encompass local cuisine, beverages, language, souvenirs, environment, safety, organization, recreational activities, social events, and research opportunities. Furthermore, promotional strategies for the region have been developed and implemented through various channels, including websites, social media, news outlets, community events, TripAdvisor, and travel agencies. This initiative has received backing from the Ministry and Department of Tourism, district administration, journalists, tourists, and local traders. The outcomes of this study aim to disseminate information about Banteay Srei's tourism potential to prospective travelers.