Potential Application of Concurrent Engineering in Video Production Process

This study focuses on potential concurrent engineering applications in the video production process to increase productivity and efficiency. To ensure that the process of creating digital material is effective in the age of digitization, significant effort must be taken. One of the widely used digital content is video and it is regarded as the "raw material" in the digital world. Therefore, the ability to produce high-quality videos efficiently is the key to success in the digitalization era. The study goes into detail on concurrent engineering and how it might be used in the creation of videos. The initial model for embedding the concept of concurrent engineering into video production is also being proposed. Concurrent engineering in video production generally could improve the process' effectiveness, cost-effectiveness, and efficiency, leading to better outcomes for clients and higher levels of client satisfaction.