Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences

Authors

Iryna Pentina (ORCID: https://orcid.org/0000-0003-2692-4167)
Tyler Hancock (ORCID: https://orcid.org/0000-0001-5698-3614)
Ève Lamendour (ORCID: https://orcid.org/0000-0001-7595-8393)

Institutions

La Rochelle Université (FR)
University of Toledo (US)

Publication Details

Journal: Journal of Marketing Communications
Published: 2024-12-24
DOI: https://doi.org/10.1080/13527266.2024.2446808
Primary Topic: Media Influence and Health
Type: article
Field-Weighted Citation Impact: 0.00

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article

Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences

Iryna Pentina, Tyler Hancock, Ève Lamendour

Dec 24, 2024

Journal of Marketing Communications

Media Influence and Health

article

Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences

Iryna Pentina, Tyler Hancock, Ève Lamendour

December 24, 2024article en

Abstract

No abstract available for this paper.

Journal of Marketing Communications

La Rochelle Université (FR), University of Toledo (US)

Openalex Percentile: Top 62%

Media Influence and Health

DOI Source OpenAlex

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Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences — Iryna Pentina, Tyler Hancock, et al. · Journal of Marketing Communications (2024) | TGRS Research Map | TGRS