Research on the Impact of Artificial Intelligence on Corporate Competitive Advantage

This paper comprehensively explores the multifaceted influence of artificial intelligence (AI) on corporate competitive advantage. It analyzes how AI technologies enhance operational efficiency, transform customer experiences, and drive innovation within enterprises. Additionally, potential challenges such as data privacy concerns, technological complexities, and ethical issues are examined. Strategies for businesses to harness AI's potential while mitigating risks are proposed, aiming to provide valuable insights for corporate decision-makers and researchers in the evolving digital landscape.

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Publication Details

Journal
Frontiers in Business Economics and Management
Published
2024-12-24
DOI
https://doi.org/10.54097/as1w9764
Citations
2
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
1.35
Controls
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article

Research on the Impact of Artificial Intelligence on Corporate Competitive Advantage

Pengfei Zhao, Wan Xin
2 citations
Frontiers in Business Economics and Management
E-commerce and Technology Innovations
1.35
article

Research on the Impact of Artificial Intelligence on Corporate Competitive Advantage

Pengfei Zhao, Wan Xin
article en
2 citations

Abstract

This paper comprehensively explores the multifaceted influence of artificial intelligence (AI) on corporate competitive advantage. It analyzes how AI technologies enhance operational efficiency, transform customer experiences, and drive innovation within enterprises. Additionally, potential challenges such as data privacy concerns, technological complexities, and ethical issues are examined. Strategies for businesses to harness AI's potential while mitigating risks are proposed, aiming to provide valuable insights for corporate decision-makers and researchers in the evolving digital landscape.

Frontiers in Business Economics and ManagementVol. 17(3)
Shanghai International Studies University (CN)
Industry, innovation and infrastructure
Openalex Percentile: Top 14%
E-commerce and Technology Innovations
1.35
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