Exploration of Factors Influencing the Effectiveness of Online Recruitment Service Ratings

Background information & problem statement: Online recruitment has brought great benefits to both enterprises and candidates in terms of reducing recruitment costs, expanding the scope of recruitment advertisements, publishing recruitment information quickly, and effectively interacting in the recruitment process, as well as promoting the flow of talent and economic development in the region. As a result, online recruitment has become the first choice for businesses and candidates. However, there are still problems in the practical application of online recruitment, such as excessive amount of information, low pass rate, and unsatisfactory recruitment effect, which is not conducive to the implementation of enterprise human resource management. Motivation: This study studies the influencing factors of online recruitment and the measures to improve the effectiveness of online recruitment, so as to provide theoretical guidance and reference for enterprises to take effective countermeasures. Research method: This study aims to assist in improving the service functions of online recruitment platforms through the Analytic Hierarchy Process (AHP) to meet more user needs. By understanding the demand orientation of job seekers, the study provides a more suitable evaluation of recruitment effectiveness and serves as a reference for improving the quality of recruitment services on various online platforms. Findings & conclusion: Through the relationship matrix, online recruitment platforms can understand whether the services they provide can meet the real needs of users, so as to serve as a basis for understanding more user-friendly needs, as shown in Figure 3. As can be seen from the figure, the top five in the total points ranking are value-added services, design beautification, platform management, dispute resolution and reasonable compensation. Therefore, under the premise of limited resources, enterprises can give priority to increasing value-added services, optimizing the system interface, strengthening the privacy review management of the platform, timely handling of disputes between applicants and enterprises, and improving the claim system. Enterprises can consider projects with low total points such as strengthening customer service training, improving training skills, and simplifying platform operations when they have spare resources to invest capital.