Research on the Influencing Factors of Rural Entrepreneurial Behavior of Graduates from Private Colleges in China

Against the backdrop of rural economic development, effectively cultivating high-quality innovative and entrepreneurial talents has become a focal point for Chinese higher education institutions. As an important part of higher education, private universities play an indispensable role in promoting rural and regional economic development. Taking Henan Province as an example, this paper studies the influencing factors of entrepreneurial behavior among graduates of private universities, aiming to reveal the key factors affecting graduates' entrepreneurial behavior and to propose corresponding policy recommendations. Through a literature review, the theoretical basis is analyzed, and research questions and models are proposed. The paper employs a questionnaire survey method, collecting relevant data from graduates of several private universities in Henan Province, and uses statistical analysis tools to process and analyze the data. The research results show that factors such as family background, entrepreneurial education, social resources, and policy support have influenced the entrepreneurial behavior of graduates from private universities to some extent. In addition, this paper also explores the moderating role of entrepreneurial awareness, entrepreneurial skills, and risk tolerance in entrepreneurial intentions. Based on the research findings, this paper proposes several suggestions: first, strengthen entrepreneurial education to enhance graduates' entrepreneurial skills; second, optimize policy support to provide a favorable external environment for graduates' entrepreneurship; third, make full use of social resources, strengthen school-enterprise cooperation, and provide graduates with more entrepreneurial opportunities and guidance. The research in this paper is not only significant for promoting entrepreneurship among graduates of private universities but also provides a scientific basis for local governments and universities to formulate relevant policies.