Research on Derivative Business Modes in Modern Publishing and Distribution Based on Aesthetics of Daily Life

Traditional publishing and distribution channels have been challenged by digital reading and e-commerce platforms, prompting transformation through cultural derivatives and cross-sectoral business avenues. "Composite operations" have become a common model for innovative publishing and distribution in China. Bookstores are shifting from "book retailers" to "cultural consumer service spaces," incorporating cultural concepts and creative products into their business scope. This paper conducts field research on the characteristic hybrid bookstores in Shanghai, examining the current state of the industry from perspectives such as types of cultural and creative products, cultural and tourism spaces, and cultural experience services. It explores how aesthetics of daily life can be integrated into publishing and distribution, providing new developmental insights for the traditional publishing industry.