Study on the Impact of the Guangdong-Hong Kong-Macao National Games on Enhancing City Branding in the Greater Bay Area

The purpose of this paper is to explore the comprehensive impact of the Guangdong-Hong Kong-Macao National Games on enhancing the city brand of the Greater Bay Area and its role in regional synergistic development. Through literature review, current situation analysis and strategy suggestions, this paper reveals the positive role of the Games in shaping city image, promoting regional synergistic development, boosting economic growth and enhancing international competitiveness. At the same time, this paper also points out the challenges faced in the process of enhancing the international influence of sports in the Greater Bay Area, including insufficient supply of international events, differences in institutional mechanisms and imbalance in the supply of sports media. On this basis, the paper puts forward strategic suggestions such as innovating institutional mechanisms, cultivating diversified sports media supply and constructing an international communication system for sports in the Greater Bay Area. Finally, the paper summarizes the limitations of the study and suggests future research directions, with a view to providing theoretical and practical support for the development of the sports industry and the enhancement of the city brand in the Greater Bay Area of Guangdong, Hong Kong and Macao.