How Digital Creativity Promotes Sustainable Development of Rural Economy

A "digital creativity + product" model based on rural culture activates cultural elements with digital creativity, enriches the supply of rural cultural products, and thus promotes the sustainable development of rural economy. Deqing county government combined with the local actual situation, applying digital technology to promote the integration of rural culture, realising the reproduction of digital rural space; at the same time, emphasizing on the creative development, creating a cultural and creative platform economy, thus enhancing the rural cohesion and value self-confidence, and ultimately driving the sustainable development of rural economy.