Modern relationships and social media: exploring the digital dynamics of husband–wife interactions

Social media has become an integral part of modern communication, significantly impacting various aspects of daily life, including interpersonal relationships. In the Palestinian West Bank, where social and cultural norms shape marital dynamics, understanding the role of social media in husband–wife interactions is essential. This study seeks to investigate how social media influences husband–wife interactions in Palestine. Specifically, it aims to address the following questions: How do Palestinian couples perceive the impact of social media on their marital relationships? Are there any gender differences in these perceptions? How do demographic factors such as location, duration of marriage, career status, and education influence the usage patterns of social media and the perceptions of its impact on marital relationships among Palestinian couples? A survey was conducted among 388 Palestinian couples in the West Bank of Palestine in April 2023. The survey instrument collected data on participants’ demographics, social media usage patterns, and perceptions regarding the influence of social media on marital dynamics. Statistical analysis, including descriptive statistics and inferential tests, was employed to analyze the data and draw meaningful conclusions. Gender differences were observed in the perceptions of social media’s impact on marital relationships, with women generally holding more optimistic views. Additionally, participants from rural areas tended to exhibit a more positive outlook, reflecting the influence of prevailing social norms. Social media was predominantly integrated into early-stage partnerships, primarily fulfilling connectivity and communication needs. Furthermore, demographic factors such as the duration of marriage, career status, and level of education were found to influence individuals’ social media usage patterns. The study promoted conscious usage as a cornerstone of successful relationships because it acknowledges the complex balance between benefits and costs in marital relationships affected by social media. It highlights the need for intentional digital engagement and transparent communication strategies among Palestinian couples.