Webtoon-Based Global Transmedia Storytelling: <i>Bloodhounds</i>

This article examines webtoon-based transnational transmedia by mapping out the ways in which webtoons become big-screen culture as a new trend in the Korean Wave phenomenon. With a case study of Bloodhounds (2023), which is one of the successful webtoon-based Netflix originals, it attempts to examine the major characteristics of webtoons turned into big-screen culture and the implications of webtoon-based transnational, transmedia storytelling. In so doing, it discusses a new cultural phenomenon in the global cultural sphere, which will shed light on our current debates on non-Western-based transmedia storytelling.