ASSESSING AND PROMOTING POMAK CULTURE AND PAVLI FAIR IN SUSTAINABLE AND CULTURAL TOURİSM

The concept of sustainability is widely considered to be one of the most contentious and thought-provoking issues of the present day. Additionally, this idea has started to become more significant in the tourism industry. The sustainability of the activities that are carried out and, concurrently, the sustainability of the communities that are located in the midst of them are attracting a greater amount of attention as the relevance of cultural tourism continues to expand and as the definition of tourism continues to evolve. It has become abundantly clear that it is of utmost importance to investigate the relevant festivals and fairs in the tourism industry. This is because of the proliferation of fascinating topics such as the customs, traditions, lifestyles, and rituals of different civilizations. There were contributions made to the body of literature with the intention of assessing and promoting Pavli Fair and Pomak culture within the context of this specific situation.