Assessing the Influence of Business Intelligence and Analytics and Data-Driven Culture on Managerial Performance: Evidence from Romania

Business intelligence and analytics (BI&A) have recently emerged as a strategic approach to managerial tasks, providing opportunities to improve work performance. Despite the growing interest in evaluating cases of BI&A adoption, to the best of our knowledge, few studies have addressed the influence of data-driven culture and the effects of BI&A adoption specifically on the work performance of managers. The aim of this study is to assess whether a data-driven culture predicts the adoption of BI&A in companies and its impact on decision-making effectiveness and managerial performance. This novel research model was tested with 180 managers from Romanian companies that work with BI&A tools. Based on PLS-SEM data analysis, our findings suggest that a data-oriented culture is a strong predictor of BI&A adoption and decision-making effectiveness. The results also confirm that BI&A utilization positively impacts decision-making effectiveness and individual work performance. The primary implication drawn from empirical evidence is that executives should prioritize the cultivation of a data-driven culture within their organizations, as this is essential for enhancing managerial performance through the adoption of business intelligence and analytics.