ASSESSING THE EFFECTS OF BIG DATA ANALYTICS AND AI ON TALENT ACQUISITION AND RETENTION

This has led businesses to pay more attention to the process of collecting, storing and analyzing big data, which they believe will lead to better decision-making performance for everyone in the organization. Business owners are using this big data to improve organizational performance. How is the HR sector changing to leverage technology in this era of big data? Many elements of the HR department, such as attitude, behavior, etc., are inherently difficult to assess. The purpose of this article is to relate BDA to innovation and management skills that need to be considered, such as intelligence, drive, thinking and ethics. This study uses quantitative analysis and relates it to human resources to identify the full spectrum of management skills. Self-developed survey rotation, SPSS analysis shows the impact of BDA on management skills