LANGUAGE AND SPEECH ETIQUETTE IN PROFESSIONALLY ORIENTED COMMUNICATIVE COMMUNICATION

A peculiar core of etiquette is the perfect verbal level of interlocutors during communication. Each language has developed its own system of special expressions of politeness, compliments, and speech etiquette. The study analysed the approaches to studying the definitions of «speech etiquette», «language etiquette», and «Ukrainian speech etiquette» and found ways to improve speech activity. Speech etiquette is a kind of mechanism by which effective communication can take place, and speech etiquette is programmed for a wide variety of typical situations in which fixed language structures fixed by national cultural traditions are used. The article analyses language formulas that are characteristic of all speakers and determines the main elements of communicative situations. The problem of the formation of a culture of communication among students of higher education is highlighted. Emphasis is placed on the use of the rules of language etiquette because the observance of etiquette norms largely depends on the specific situation of communication and the place and circumstances of the conversation. The peculiarities of Ukrainian speech etiquette are revealed because it is the foundation of harmony in society, a sign of high culture and spirituality of people. He most fully represents the ethnic identity of the Ukrainian people. Nowadays, it is extremely important that future professionals follow the rules, norms, and signs of speech and language etiquette in professionally orientated communication. The formation of the personality takes place thanks to the language and linguistic means, in particular, its quality during oral communication. Language actively affects the cognitive activity of people and the effectiveness of speech etiquette. The work system proposed in the article is aimed at the formation of professionally orientated speech and communication competence of applicants at mastering language etiquette because it is characterised by stability. Ideally, language etiquette should remain intact, and if necessary, we can repeat stereotypes of behaviour that have developed historically and, without our consciousness, automatically use fixed language formulas when necessary.