The Influence of Digital Marketing Practices on Student Experience: A Case Research in the Moroccan University Context
Organizations are developing and implementing digital strategies to improve customer experience in an era of rapid technological advancements. In this context, technological development and the growing enthusiasm for innovations must be accepted to r
Authors
- Malika Soulami
- Mehdi Bensouda (ORCID: https://orcid.org/0000-0002-7320-3795)
- Mouhcine Rhouiri (ORCID: https://orcid.org/0009-0007-7115-871X)
- Bouchra Aiboud-Benchekroun
- Mohamed-Habiboullah Meyabe
- Abdellatif Marghich
- Saad Benchekroun
Publication Details
- Journal
- International Journal of Technology
- Published
- 2024-12-24
- DOI
- https://doi.org/10.14716/ijtech.v15i6.7224
- Citations
- 2
- Primary Topic
- Organizational Leadership and Management Strategies
- Type
- article
- Field-Weighted Citation Impact
- 1.11