INTELLIGENT METHODS FOR IMPROVING DELIVERY SYSTEM IN E-COMMERCE INDUSTRY

Competition in the e-commerce system due to its rapid development forces companies to search for solutions to improve efficiency. The most important issue in this case is logistics operations, on which customer satisfaction depends. The advent of intelligent technologies makes it possible to rebuild the online order delivery system, making it more flexible and convenient. The article discusses one of the ways to solve this problem. Using the example of building a two-link delivery system from an online store, it is shown that the proposed system will not only speed up the delivery process, but also reduce the load on the city's transport network both in terms of traffic and from an environmental point of view. Ultimately, the proposed delivery option will contribute to the implementation of the ESG concept. The proposed system uses simulation models that have proven themselves well for solving such problems. Different options for "last mile" courier deliveries are recommended.