ASSESSMENT OF THE INVESTMENT POTENTIAL OF GREEN DEVELOPMENT IN THE WEST KAZAKHSTAN REGION WITHIN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Kazakhstan, at both the national and regional levels, is actively promoting sustainable development by introducing environmentally friendly technologies through legislative initiatives and support programs. Creating a sustainable investment environment is an important step to ensure long-term economic and environmental prosperity not only for the regions but also for the country as a whole. This article analyses the environmental condition of the West Kazakhstan Region (WKR) and the degree of investment potential readiness for a green transformation. The results of the study reveal the region’s readiness to attract investment in projects related to sustainable development. Understanding the region’s strengths and obstacles in this area helps in developing strategies to improve the investment climate of the region.