ASSESSMENT OF THE RECREATIONAL POTENTIAL OF MUGALZHAR MOUNTAIN AND THE PROBLEMS OF GEOTOURISM DEVELOPMENT

The study examined the recreational potential of the Mugalzhar Mountain and identified problems in the development of geotourism in this region. The assessment of recreational potential was based on the analysis of natural and cultural resources, infrastructure accessibility, and the potential for tourism development. The identified problems include insufficient development of geotourist routes, inefficient use of recreational areas, and limited access to information on natural attractions. Successful geotourism development requires comprehensive infrastructure development programs, marketing research to attract tourists, and the active involvement of local people in preserving and developing geological heritage. The aim of the study is to identify and quantitatively evaluate the relief forms considered as part of the geological heritage of Mugalzhar Mountain using the Pralong method. The study is based on a comparative-geographical method and surveys. After defining the study area, seven geoobjects were selected. The Pralong method evaluated 7 geoobjects: Big Boktybay, Ayryk, Shuyldak, Ashylysai, Aidarlyasha, Toleubulak, Donyztau. To differentiate the recreational potential of Mugalzhar Mountain, using research and collected data, experts assessed the geofacilities on four levels: aesthetic, scientific, historical and cultural, and socio-economic. The results showed that the geofacilities Ashylysai (0.68) and Donyztau (0.57), which scored the highest, are significant geoobjects for the development of geotourism and have high potential to attract tourists. The results of the study can be used by local tourism entrepreneurs to develop and promote geotourism.