The Application of Hovland’s Persuasion Theory in Chinese Teaching at Senior High School

At present, there are some problems in Chinese education at senior high schools. By analyzing the research objects, components and objectives of Chinese teaching at senior high schools and Hovland’s persuasion theory, it is found that they are compatible. On this basis, this study further puts forward specific strategies for applying Hovland’s persuasion theory to Chinese teaching at senior high schools, including improving teachers’ professional quality and reliability, optimizing the design and implementation of teaching content, paying attention to students’ individual differences and needs, and effectively using situations and activities to enhance the teaching effect. The application of Hovland’s persuasion theory to Chinese teaching at senior high schools can effectively improve the pertinence and effectiveness of teaching, thus promoting the all-round development of students’ core literacy in Chinese subjects.