Integration of Chinese Traditional Culture into College English Education under the Context of New Media

This paper summarizes a study on integrating excellent Chinese traditional culture into university English education via new media. It clarifies objectives, problems, and importance. The literature review covers new media definitions, educational applications, teaching innovations, and cultural integration, focusing on new media's combined effects on Chinese culture. Employing the output-oriented approach, the study examines data on new media's role in disseminating traditional culture, optimizing teaching, and improving assessments. The study discusses the impacts on college education and proposes solutions. Key findings contribute theoretically and practically, highlighting limitations and future research directions. This study offers novel perspectives and strategies for cultural integration in the new media era, crucial for cultural exchange and educational advancement.