From Brick and Mortar to Digital Engagement: Examining the Role of Digitalization on Small-City Museum

This paper explores the digital transformation journey of Liaoyang Museum, a national-level museum located in a small city with limited resources and audiences. An analysis of the museum's WeChat public account and official website reveals a dynamic interplay between digital strategies, cultural heritage preservation, audience engagement, and sustainable development. The study highlights the museum’s proactive response to the COVID-19 pandemic by embracing online platforms and investing in physical infrastructure and technology. The paper concludes by emphasizing the importance of integrating digital technologies with traditional practices to foster community engagement, promote cultural awareness, and achieve sustainable museum development.