Mechanism Analysis and Improvement Path of Supply and Marketing Cooperatives in Serving Rural Revitalization

In recent years, the State has attached great importance to the reform of the system and the management of supply and marketing cooperatives. The distribution service network of the supply and marketing system has been continuously improved, and a framework system for rural cooperative management that is closely linked to farmers, has a complete capacity to serve small farmers and operates effectively on a market basis. However, as the continuous expansion of the scale of the development of China's supply and marketing cooperatives ,the new rural revitalization requirements have gradually increase, the supply and marketing cooperative system financing difficulties, low value-added commodities, such as internal and external security problems needs to be urgently resolved. This paper is based on the current situation and problems of "three societies" integration development in Cangou Township, Wulong District, Chongqing Municipality, combined with the institutional analysis and development framework, to research the internal mechanism of supply and marketing cooperatives and operational mechanism. It clarifies the operation mechanism of supply and marketing cooperatives to serve rural revitalization. It has innovatively proposed the formulation of reasonable rules , explored new roads of agricultural economic development and their specific utility in rural revitalization, and thus put forward a new approach of strengthening policy orientation and institutional leadership, established a sound rule of law planning.