Research on the Development Mode of Pipa Music Art in the New Media Era

The new media era, which develops with the background of digital media, has changed people's lives and is the main way of cultural dissemination at present, and has also brought unprecedented opportunities for Chinese traditional music represented by pipa. The development of the new media industry has enabled pipa music to be rapidly popularized all over the world through the Internet. Pipa music has become an important window for demonstrating the cultural confidence and national self-confidence of Chinese traditional music. At the same time, the new media era has also brought challenges to the development of pipa art. This paper explores a model of the inheritance and promotion of pipa music art according to the real needs of pipa music art, with a view to providing a model sample that can be used as a reference for other types of traditional music.