The Effects of Occupational Professionalism on the Management Performance of Licensed Real Estate Agents - With a focus on the mediating effects of job satisfaction and the moderating effects of digital literacy -

This study studied the relationship between job expertise, job satisfaction, digital literacy, and management performance among licensed real estate agents. As a result of the analysis, it was found that the professional awareness of real estate agents has a positive effect on financial and non-financial performance, and also has a positive effect on job satisfaction. In addition, the job satisfaction of licensed real estate agents was found to have a positive effect on non-financial performance, but had no statistical significance on financial performance, and job satisfaction was found to play a partial mediating role in the effect of job expertise on business performance. In addition, digital literacy was found to play a moderating role in the impact of job expertise on job satisfaction and management performance. The results of this study suggest that real estate agents need to strengthen their professional awareness, be satisfied with their jobs, and actively utilize digital literacy in their work.