A Study on the Efficiency of Mobile Mobility and the Satisfaction of Store Owners through the Introduction of Smart Technology

Now, small business owners are experiencing serious management crises such as high interest rates, weak consumer sentiment, and a rise in the minimum wage. The purpose of this study is to verify through empirical analysis how much the introduction of smart technology affects the efficiency of movement routes in stores and the satisfaction of store owners. As a research method, demographic characteristics and technical statistical analysis verification are evaluated by frequency analysis, concentrated validity, and discriminant validity are evaluated by a structural equation model, and differences between paths are considered by multi-group analysis. This study is differentiated from previous studies as the introduction of smart technology is involved in improving store owner satisfaction by increasing productivity and economic efficiency by improving the movement efficiency of store owners and employees. As such, the introduction of smart technology significantly affects the satisfaction of store owners by securing customer convenience and payment by increasing the efficiency of the movement of store owners and employees in the store. In particular, it suggests that it is important to improve productivity by improving the store layout through the analysis of orders and movement patterns of store visitors and reducing the movement of store owners and employees.