A Study on the Baby Boomer Generation's Determinants for Moving into Senior Town

The purpose of this study is to empirically analyze the factors that influence the decision to move into a senior town among baby boomer generations, who are potential consumers of senior towns. For this purpose, a survey was conducted over a period of one-month from June 27 to July 26, 2023, for people born between 1955 and 1974 living in the Seoul metropolitan area, and 323 copies were used for analysis. As independent variables that influence the decision to move into a senior town, value of old age, perception of senior town, number of households, location type, location factors, complex facility factors, service factors, and economic factors were set and a linear regression analysis was conducted. As a result of the analysis, the positive (+) influence was high in the order of perception of senior town, access to external shopping and commercial facilities, location type, net assets, proximity to natural environment, access to external medical facilities, reliability of establishment and operation entities, rest facilities, living convenience services, and participation in social activities. The negative (-) influence was high in the order of monthly living expenses, cultural facilities, monthly living expenses burden ratio compared to income, and health care efforts.