Ethnography: A Method of Research and A Genera of Writing for Informing, Reforming and Transforming Lives

Ethnography is one of the richest research approaches within the qualitative research paradigm for studying the cultural life worlds of others and/or oneself at a deeper level of consciousness. Additionally, it is a genre of writing that uses multi-epistemic lenses to go deeper into the phenomenon in order to inform, reform, and transform lives. The term ‘ethno’(graphy) is a compound word made up of the words ethno and graphy, which stand for culture and writing, respectively. In order to conduct ethnographic research, a researcher must possess a thorough understanding of a specific cultural context, be able to communicate in the language used by the informants, and be able to bracket one’s biases, while understanding how to "recover meaning" from their complex lifeworld. In doing so, it gives the researcher—the ethnographer in the role of an outsider the chance to chronicle the ‘noodle moments’ of the insiders as informants, within their cultural context, by witnessing their way of life and recording what truly takes place there. To this purpose, through their involvement over an extended length of time, ethnographers must generate detailed accounts of the discussions, observations of the events, symbols, artifacts, festivals, and everyday activities of the researched, among other things. Through critically analyzing behaviors, it offers a window into the meaning that people attribute to their cultural sensibility and a source of insights to inform, reform, and transform communities. Thus, it is a more comprehensive way of examining through the perspective of an insider, which sets it apart from other inquiry techniques.