How to develop and validate experimental scenarios?

Purpose This critical reflection aims to introduce a five-step process to develop and validate experimental scenarios. Design/methodology/approach The five-step process was developed by analyzing academic articles, research methodology books and encyclopedias. The researcher then synthesized the learnings and formulated foundational steps for developing and validating experimental scenarios. To illustrate this process, an example of its application in a service innovation acceptance study is presented. Findings A review of academic sources revealed a lack of clear guidance on developing and validating experimental scenarios. The synthesis of fragmented information in the literature resulted in a five-step process for developing and validating experimental scenarios. Research limitations/implications The resulting process serves as a first-of-its-kind research guide that enhances the validity and replicability of scenario-based experiments while addressing the gaps in scenario development and increasing the accessibility and impact of experimental research. Originality/value This study contributes to the body of knowledge by addressing a methodological shortcoming in the literature, providing a clear process for developing valid experimental scenarios. To the best of the author’s knowledge, this is the first time that a systematic, easy-to-follow process for developing and validating scenarios is advanced.