Identification and regulation of the macro-regional ecosystem’ human resources potential development trends: global and national experience

The article studies the problems of identification and regulation of trends in the development of human resources potential of the macro-regional ecosystem, which are relevant in the conditions of digitalization and constantly changing macro-environment. The purpose of the study is to analyze the key trends in the development of human resources potential of macro-regions in the context of modern global challenges and to substantiate the core tasks of macro-regional management, the solution of which will help to attract quality personnel to the regions and adapt the best regulatory practices to the solution of key managerial tasks. The research methodology is based on the conceptual provisions of the theory of human resource management, revealing the essence of the organizational approach to the human resources potential management. On the basis of the analysis of innovative experience of labor market regulation in the conditions of digitalization, the staffing strategies of macro-regional management are proposed and substantiated, allowing to adapt to new digital trends and changes in the sphere of work with personnel, including through the introduction of artificial intelligence technologies and big data analytics. The range of current variant challenges has been identified, the timely response to which requires the correction of regional HR strategies for the smooth functioning of the economy. The importance of the research results lies in the proposal of measures to adapt the best regulatory practices to manage the development of human resources potential of the southern macro-region of Russia in the context of the challenges that emerged during the accession of new territories – such as active restructuring of the human resources reserve of the macro-region, the emergence of a job vacancy market in the new territories, resulting in an imbalance in the labor market. The imple-mentation of the proposed activities will contribute to the scientific understanding of current problems, limitations and the search for new solutions to the organization of work with the human re-sources potential of the macro-region.