Transformation of Communication Ethics in the Context of Total Digitalization

The article is devoted to issues related to the transformation of communication ethics in the era of total digitalization. Its relevance is due to the fact that in the conditions of modern information wars it is necessary to maintain basic ethical norms that serve as the basis for the unity of society. The analysis of the sources made it possible to identify the characteristic features of the so-called “digital” generation: a change in the usual way of thinking and a decrease in intellectual abilities, rejection of book culture, inability to perceive traditional texts, lack of conceptual thinking. The author notes that the digital environment simplifies thinking, forms clip consciousness and does not contribute to the development of critical thinking. This creates favorable conditions for the spread of so-called “mental viruses”. In addition, social platforms enhance the segmentation of society by creating new forms of trust. The digital space is becoming an aggressive social field and an ideal tool for manipulating consciousness. The analysis of the digital environment has revealed a number of its features: the viral potential of online communications, the active participation of commentators, as well as the extensive multimedia potential of Internet resources that make them attractive (graphics, video, animation, simplified presentation of information). The transformation of communications in the context of information wars poses a threat to a complete “rewiring” of consciousness, which can lead to the destruction of the country’s social security. The author suggests the following measures to counter this threat: the development of a full-fledged state policy to preserve basic ethical standards, uniting the efforts of all participants in social interaction; state censorship; comprehensive state control over the activities of digital giants; the creation of special digital ethical programs. The article is intended for educational professionals, researchers and all interested parties.