Exploring Available Plastic Surgery Reward Programs and Proposing a Modeled Approach

Abstract Background There is a paucity of literature exploring private practice reward programs within plastic and aesthetic surgery. Herein, we explore private practice websites and identify universal commercial programs and practice specific programs being adopted. Objectives This study aims to evaluate the current landscape of private practice reward programs by examining their advantages and limitations. Additionally, the analysis proposes an “ideal” loyalty program that could enhance patient engagement, satisfaction, and practice growth. Methods A review was performed to identify available rewards programs and models. Private practice websites were examined for available rewards models. Commercial loyalty programs were cross referenced to determine practices leveraging them. Data collected included private practice reward program type, region, and total surgeons at the practice. Advantages and areas of improvement were analyzed of existing programs and discussions with private practice surgeons generated proposals of an ideal loyalty program model. Results There were no articles on plastic surgery rewards programs. Private practice websites suggested three universal reward systems including Allē, Aspire, and Evolus. A total of four private practices with custom reward programs were identified. Conclusions Universal reward systems are point-based and often lack excitement for the consumer. These benefits accumulate points across different providers, but often lack practice specific reward opportunities. While beneficial, most commercially available loyalty programs do not integrate into electronic medical records (EMRs) to track usage and challenges exist in tracking patient utilization. The ideal platform harmonizes the advantages of commercial loyalty programs with tailored practice-specific rewards while having the capacity to integrate with the EMR and capture patient utilization.