Evaluating the engagement of micro and small businesses in the 'Brasil mais' program in the interior of São Paulo: comparative perspectives of local productivity agents and rural innovation

This study investigates the impact of technology and innovation on micro and small enterprises (MSEs) in São Paulo’s interior, focusing on the “ALI - Brasil Mais” Program by SEBRAE, in partnership with the National Council for Scientific and Technological Development (CNPq) and the Ministry of Economy. The program supports MSEs by fostering productivity and innovation through the Local Innovation Agents (ALI) framework, emphasizing the critical link between technological investment and business growth. Adopting a mixed-methods approach, structured questionnaires were administered to ALI agents across four SEBRAE regional offices. Findings underscore the pivotal role of digital tools—such as social media, communication applications, and ERP software—in enhancing operational efficiency and sales performance. Productivity-focused agents identified social media as essential, whereas rural-focused agents prioritized communication apps. Results also reveal distinct motivations among MSEs: productivity-focused companies prioritize sales growth, while rural enterprises emphasize production improvements. The study further demonstrates the program’s measurable impact on business outcomes, particularly in revenue growth, process optimization, and shifts in organizational culture. Overall, the “ALI - Brasil Mais” Program has effectively promoted sustainable development for MSEs, highlighting the strategic importance of customized technological support. This research underlines the program’s role in strengthening MSE resilience and competitiveness.