Model al-Falāḥ Usahawan Asnaf Berteraskan Sifat-Sifat Rasulullah SAW

Entrepreneurship constitutes a vital element in economic development and national progress. This article discusses the key factors contributing to the success of asnaf entrepreneurs based on the characteristics of the Prophet Muhammad (PBUH). Based on the literature, it is found that the characteristics of the Prophet can influence the success of asnaf entrepreneurs. This study focuses on how the characteristics of the Prophet manifest among asnaf entrepreneurs. In addition to conducting business and pursuing financial gains, Asnaf entrepreneurs are encouraged to uphold religious values in order to fulfil divine requirements, seek Allah’s approval, and attain blessings in their earnings. Asnaf entrepreneurs are encouraged to emulate the qualities of the Prophet, such as ṣiddīq, amānah, faṭānah, and tablīgh, in their business transactions. This research employs a qualitative approach, collecting data through a literature review and document analysis. The researcher finds that achieving al-Falāḥ (success) necessitates several crucial elements involved in the qualities of the Prophet to shape the personalities of asnaf entrepreneurs. Consequently, society should also support asnaf entrepreneurs in conducting their businesses, ensuring overall economic prosperity. Ultimately, exploring the development of Islamic personalities among successful asnaf entrepreneurs holds particular implications, especially in enhancing the Islamic model of asnaf entrepreneurship. Contribution: This study has successfully added new knowledge and a wealth of scientific studies based on the attributes of the Prophet Muhammad (PBUH). Especially the contribution to the new theory from the SAFT perspective of the Prophet in the context of asnaf entrepreneurship that contributes to Islamic civilisation.