RESEARCH ON THE IMPACT OF HUMAN RESOURCE MANAGEMENT INTENSITY ON EMPLOYEE SERVICE INNOVATION

In the business environment of the 21st century, employees play a core role in service innovation. Their creativity directly affects the quality of service and the market performance of enterprises. Stimulating and cultivating employees' service innovation ability is an important issue in modern enterprise management. This study designed and implemented a questionnaire survey, collected 584 valid sample data for formal investigation, and used SPSS software for data processing and empirical analysis. The results revealed that the intensity of human resource management positively impacts employee service innovation, thereby enhancing the relationship between human resource management and service innovation.