The impact of outsourcing cold chain logistics services on the financial performance of agricultural enterprises in the southeast region of Vietnam

This study delves into the agricultural industry and the cold chain logistics market, focusing on the impact of outsourcing cold chain logistics services on the financial performance of agricultural enterprises in the Southeast region of Vietnam. It assesses various factors influencing businesses' decisions to use cold chain logistics services, including electronic word-of-mouth, corporate image, outsourcing mindset, advantages, hazards, strategic considerations, functional features, supplier variables, interparty relationships, and environmental factors. The study's findings demonstrate high reliability, with Cronbach's Alpha coefficients ranging from 0.811 to 0.877. The observed variables in this Exploratory Factor Analysis (EFA) had factor loadings ranging from 0.535 to 0.882 (all exceeding 0.5), indicating that no variables were removed and that the observed variables met the EFA analysis requirements. The EFA categorized 56 observed variables into 12 distinct factors, clarifying the variable structure. Confirmatory Factor Analysis (CFA) validated the research model's appropriateness, confirming its effectiveness in describing relationships between variables. Overall, the study provides robust evidence supporting the reliability and validity of the research model in assessing the impact of outsourcing cold chain logistics services on enterprises' financial performance.